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ID => "196"
NAME => "Boots"
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ID => "169"
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ID => "190"
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ID => "206"
NAME => "Casual Sports"
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2 => Array (35)
ID => "204"
NAME => "Aqua Slip On "
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3 => Array (35)
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NAME => "Basketball"
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6 => Array (35)
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9 => Array (35)
ID => "215"
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URL => "https://toptancimburada.com/young-out..."
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URL => "https://toptancimburada.com/wholesale..."
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ID => "208"
NAME => "Daily Kids"
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ID => "175"
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URL => "https://toptancimburada.com/toptan-pa..."
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URL => "https://toptancimburada.com/wholesale..."
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NAME => "Slippers Big Kids"
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8 => Array (35)
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URL => "https://toptancimburada.com/wholesale..."
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9 => Array (35)
ID => "258"
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URL => "https://toptancimburada.com/wholesale..."
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PARENT_ID => "165"
DESCRIPTION => "Toptan Filet Özel Gün Ayakkabı Modell..."
IMAGE => ""
STATUS => 1
ORDER => 9
ADDITIONAL_INFO_1 => ""
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ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_6 => ""
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10 => Array (35)
ID => "234"
NAME => "Babette"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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PARENT_ID => "165"
DESCRIPTION => "Toptan Çocuk Filet Babet 31-35 Beden ..."
IMAGE => ""
STATUS => 1
ORDER => 10
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
11 => Array (35)
ID => "257"
NAME => "Keten-Kot"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholsale-..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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IMG2 => Array (3)
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PARENT_ID => "165"
DESCRIPTION => "Toptan Çocuk Filet Keten Kot Yazlık M..."
IMAGE => ""
STATUS => 1
ORDER => 11
ADDITIONAL_INFO_1 => ""
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ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_99 => ""
12 => Array (35)
ID => "246"
NAME => "School Big Kids "
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/shoes-sch..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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PATH => ""
IMG2 => Array (3)
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ADDITIONAL5 => ""
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PARENT_ID => "165"
DESCRIPTION => "Toptan Filet Çocuk Okul Ayakkabı Mode..."
IMAGE => ""
STATUS => 1
ORDER => 12
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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13 => Array (35)
ID => "194"
NAME => "Boots"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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IMG2 => Array (3)
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PARENT_ID => "165"
DESCRIPTION => "Toptan Çocuk Filet Bot & Çizme Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 13
ADDITIONAL_INFO_1 => ""
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ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_99 => ""
14 => Array (35)
ID => "221"
NAME => "Outdoor"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
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PATH => ""
IMG2 => Array (3)
WIDTH => 0
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PATH => ""
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ADDITIONAL3 => ""
ADDITIONAL4 => ""
ADDITIONAL5 => ""
ADDITIONAL6 => ""
ADDITIONAL99 => ""
PARENT_ID => "165"
DESCRIPTION => "Toptan Çocuk Filet Trekking Ayakkabı ..."
IMAGE => ""
STATUS => 1
ORDER => 14
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
15 => Array (35)
ID => "293"
NAME => "Panduf"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
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PATH => ""
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PATH => ""
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PARENT_ID => "165"
DESCRIPTION => ""
IMAGE => ""
STATUS => 1
ORDER => 15
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LIST_NO => 999
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PARENT_ID => "161"
DESCRIPTION => "Toptan Garson Günlük Bot Ayakkabılar ..."
IMAGE => ""
STATUS => 1
ORDER => 4
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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4 => Array (35)
ID => "166"
NAME => "Kids (26-30)"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (15)
0 => Array (35)
ID => "205"
NAME => "Sport Shoes"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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IMG1 => Array (3)
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Çocuk Patik Spor Ayakkabı Mode..."
IMAGE => ""
STATUS => 1
ORDER => 1
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
1 => Array (35)
ID => "209"
NAME => "Daily Shoes"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
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DATA1 => ""
DATA2 => ""
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PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Günlük Spor Ayakkabı Mod..."
IMAGE => ""
STATUS => 1
ORDER => 2
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
2 => Array (35)
ID => "176"
NAME => "Aqua Slip On "
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Aqua Bağcıksız Spor Ayak..."
IMAGE => ""
STATUS => 1
ORDER => 3
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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3 => Array (35)
ID => "253"
NAME => "Basketball"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholsale-..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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ADDITIONAL6 => ""
ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Basket Ayakkabı Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 4
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
4 => Array (35)
ID => "224"
NAME => "Football Turf 26-30"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
IMG1 => Array (3)
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PATH => ""
IMG2 => Array (3)
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PATH => ""
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ADDITIONAL6 => ""
ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Çocuk patik Halısaha Futbol Ay..."
IMAGE => ""
STATUS => 1
ORDER => 5
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
5 => Array (35)
ID => "217"
NAME => "Sandals"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
IMG1 => Array (3)
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HEIGHT => 0
PATH => ""
IMG2 => Array (3)
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HEIGHT => 0
PATH => ""
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ADDITIONAL2 => ""
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ADDITIONAL5 => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Çocuk Patik Sandalet Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 6
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
6 => Array (35)
ID => "252"
NAME => "Krampon"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/whosale-k..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
IMG1 => Array (3)
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HEIGHT => 0
PATH => ""
IMG2 => Array (3)
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PATH => ""
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ADDITIONAL5 => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Çocuk Patik Krampon Futbol Aya..."
IMAGE => ""
STATUS => 1
ORDER => 7
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
7 => Array (35)
ID => "254"
NAME => "Keten-Kot"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholsale-..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
IMG1 => Array (3)
WIDTH => 0
HEIGHT => 0
PATH => ""
IMG2 => Array (3)
WIDTH => 0
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PATH => ""
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ADDITIONAL5 => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Keten Kot Modeller"
IMAGE => ""
STATUS => 1
ORDER => 7
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
8 => Array (35)
ID => "255"
NAME => "Special Day"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
IMG1 => Array (3)
WIDTH => 0
HEIGHT => 0
PATH => ""
IMG2 => Array (3)
WIDTH => 0
HEIGHT => 0
PATH => ""
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ADDITIONAL2 => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Düğün Ayakkabıları"
IMAGE => ""
STATUS => 1
ORDER => 8
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
9 => Array (35)
ID => "245"
NAME => "Slippers"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
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PATH => ""
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PATH => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Terlik Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 9
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
10 => Array (35)
ID => "235"
NAME => "Babette "
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
CONTENT => ""
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PATH => ""
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PATH => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Babet Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 10
ADDITIONAL_INFO_1 => ""
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ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
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11 => Array (35)
ID => "249"
NAME => "School Shoes"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
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CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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PATH => ""
IMG2 => Array (3)
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Patik Okul Ayakkabı Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 11
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
12 => Array (35)
ID => "199"
NAME => "Boots"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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PATH => ""
IMG2 => Array (3)
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ADDITIONAL2 => ""
ADDITIONAL3 => ""
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ADDITIONAL5 => ""
ADDITIONAL6 => ""
ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Çocuk Patik Bot Modelleri"
IMAGE => ""
STATUS => 1
ORDER => 12
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
13 => Array (35)
ID => "222"
NAME => "Outdoor"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
URL_VALUE => ""
CHILDREN => Array (0)
LIST_NO => 999
DATA1 => ""
DATA2 => ""
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IMG1 => Array (3)
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PATH => ""
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PATH => ""
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ADDITIONAL5 => ""
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ADDITIONAL99 => ""
PARENT_ID => "166"
DESCRIPTION => "Toptan Çocuk Patik Trekking Ayakkabı ..."
IMAGE => ""
STATUS => 1
ORDER => 13
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
ADDITIONAL_INFO_3 => ""
ADDITIONAL_INFO_4 => ""
ADDITIONAL_INFO_5 => ""
ADDITIONAL_INFO_6 => ""
ADDITIONAL_INFO_99 => ""
14 => Array (35)
ID => "294"
NAME => "Panduf"
CLASS => ""
ICON => ""
URL => "https://toptancimburada.com/wholesale..."
URL_REL => ""
URL_TARGET => ""
URL_XTYPE => "category"
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CHILDREN => Array (0)
LIST_NO => 999
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DATA2 => ""
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PARENT_ID => "166"
DESCRIPTION => ""
IMAGE => ""
STATUS => 1
ORDER => 14
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PARENT_ID => "161"
DESCRIPTION => "Toptan Patik Ayakkabılar Toptancım Bu..."
IMAGE => ""
STATUS => 1
ORDER => 5
ADDITIONAL_INFO_1 => ""
ADDITIONAL_INFO_2 => ""
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20.02.2026
2026’da Toptan Ayakkabı Fiyatları Nasıl Belirleniyor? Güncel Maliyet Rehberi
2026’da ayakkabı sektöründe fiyatlandırma artık yalnızca üretim maliyetine değil; global trendler, Kargo Yönetimi, üretim malzeme fiyatları ve pazarlama stratejilerine göre şekilleniyor. Toptan ayakkabı satışı yapan firmalar için doğru fiyat politikası belirlemek, hem rekabet gücünü korur hem de sürdürülebilir kârlılığı sağlar. Bu rehberde, 2026’da toptan ayakkabı fiyatlarının belirlenmesinde rol oynayan en kritik faktörleri ele alıyoruz.
1. Üretim Maliyetleri: Ham Madde ve İşçilik Giderleri
Ayakkabı fiyatlarının temelini üretim maliyetleri oluşturur. Taban, üst malzeme, astar, dikişler ve taban destek parçalarının hammaddesi fiyatları doğrudan temel fiyatı etkiler.
Hammadde Fiyatları: Küresel piyasalarda deri, Cilt, tekstil ve kauçuk gibi materyallerin maliyetleri değiştikçe perakende ve toptan fiyatlar da aynı yönde hareket eder.
Personel Maliyeti: Türkiye’de ve üretim yapılan diğer ülkelerdeki personel maliyetleri her yıl artış gösterdiği için nihai satış fiyatları buna göre ayarlanır.
Enerji ve Üretim Teknolojisi: Daha verimli üretim teknolojileri maliyetleri azaltırken, eski üretim hatları maliyeti yükseltebilir.
Bu kapsamlı maliyet hesabı, her modelin fiyat etiketinde yer alan tabanın ve üst malzemenin neden farklı fiyatlandırıldığını açıklar.
2. Kargo ve Dağıtım Giderleri
2026’da küresel lojistik koşulları, gümrük tarifeleri ve taşıma maliyetleri ayakkabı fiyatlarına önemli ölçüde yansır.
Taşıma Ücretleri: Deniz, kara veya hava taşımacılığı kullanımı fiyatı belirleyen en önemli unsurlardandır. Ürün ne kadar uzağa taşınacaksa maliyet o kadar artar.
Gümrük Vergileri: İthal ürünlerde gümrük vergileri ve ek maliyetler fiyatı doğrudan etkiler.
Depolama Masrafları: Bölgesel depolarda bekletilen ürünler için nakliye ve depolama ücretleri fiyatlara eklenir.
Bu nedenle lojistik maliyetinizi kontrol altında tutmak fiyatlandırma stratejisini güçlendirir.
3. Pazar Arz-Talep Dengesi ve Fiyat Esnekliği
Toptan ayakkabı fiyatları, arz ve talep dengesine göre her yıl yeniden şekillenir.
Talep Artışı: Özellikle hızlı satan ürünlerde (örneğin spor modeller, çocuk ayakkabıları) talep yüksekse fiyatlar da buna göre konumlanır.
Rekabet: Yerli üreticilerle ithal ürünler arasındaki fiyat farkı rekabeti etkiler. Rakiplerin fiyat politikası fiyat belirlemede önemli bir referans oluşturur.
Trend Ürünler: Trend ayakkabılar daha yüksek talep gördüğü için markalar fiyatı biraz yukarı çekebilir.
Talep ve arz arasındaki denge fiyatın sadece maliyetten değil, pazarın momentinden de beslendiğini gösterir.
4. Dönemsel Kampanyalar ve Promosyon Etkisi
2026’da perakende kanallarında kampanya ve promosyonlar fiyat stratejisinde önemli yer tutar:
Sezon Sonu İndirimleri: Kıştan bahara, yazdan sonbahara geçişte yapılan kampanyalar fiyatların düşmesine neden olurken stok yenilemeyi hızlandırır.
Bayram ve Özel Gün Kampanyaları: Sevgililer Günü, yılbaşı gibi dönemlerde talep artışı ile fiyat dinamikleri değişir.
Toptan Avantaj Paketleri: Belirli adetin üzerindeki alımlarda fiyat avantajı sağlamak, müşteriyi teşvik eder.
Bu kampanyalar fiyatı geçici olarak düşürse de yıllık ortalama fiyatlandırma dinamiklerini değiştirmez — ancak satış hacmini artırır.
5. Müşteri profiline Göre Fiyatlandırma Stratejileri
Toptan ayakkabı satışında her müşteri aynı fiyat politikasıyla yaklaşılmaz.
Bayi ve Zincir Mağazalar: Büyük hacimli alımlarda fiyat avantajı sunmak rekabet gücünü artırır.
Küçük Perakendeciler: Daha az alıma esneklik sağlayarak satış hacmini genişletmek mümkündür.
Online Satıcılar: Dijital pazaryerlerinde dinamik fiyatlama stratejileri kullanmak, rekabet avantajı sağlar.
Müşterideki alıcılık ciddiyetine göre fiyat varyasyonları oluşturmak, hem sürdürülebilir satış hem de uzun vadeli iş ilişkisi sağlar.
Sonuç
2026’da toptan ayakkabı fiyatları; üretim maliyetleri, kargo gönderim giderleri, pazar arz-talep dengesi, kampanya stratejileri ve müşteri profiline göre belirlenmektedir. Stok ve fiyat stratejisini doğru kurgulayan işletmeler, hem nakit akışını korur hem de rekabet avantajını sürdürür. Bu maliyetleri her yıl düzenli analiz etmek, hem kârlılığı hem de pazar payını artırmada en etkili yöntemdir.
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